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Data Mining Techniques in Direct Marketing on Imbalanced Data using Tomek Link Combined with Random Under-sampling
Ümit Yilmaz; Zafer Aydin; V. Çağri Güngör; Cengiz Gezer (Association for Computing Machinery, 2021)Determining the potential customers is very important in direct marketing. Data mining techniques are one of the most important methods for companies to determine potential customers. However, since the number of potential ...