Yazar "Sap, Serap" için listeleme
-
Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management
Braganza, Ashley; Chen, Weifeng; Canhoto, Ana; Sap, Serap (TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND, 2021)Innovative and highly efficient Artificial Intelligence System Automation (AI-SA) is reshaping jobs and the nature of work throughout supply chain and operations management. It can have one of three effects on existing ... -
Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust
Chen, Weifeng; Canhoto, Ana; Sap, Serap (Elsevier, 2020)This research examines the tension between the aims of the United Nations' Sustainable Development Goal 8 (SDG 8), to promote productive employment and decent work, and the adoption of Artificial Intelligence (AI). Our ... -
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Gökerik, Mehmet; Gürbüz, Ahmet; Erkan, İsmail; Mogaji, Emmanuel; Sap, Serap (EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)this paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...
