Yazar "Yilmaz, Cengiz" için listeleme
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Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis
Ipek, Ilayda; Yilmaz, Cengiz (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)Recent decades have witnessed a growing attention toward private-label brands (PLBs), which also have become of critical importance in emerging markets. Building on this, the main purpose of this empirical research is to ... -
EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY
Arikan, Esra; Yilmaz, Cengiz; Bodur, Muzaffer (VILNIUS GEDIMINAS TECH UNIVSAULETEKIO AL 11, VILNIUS LT-10223, LITHUANIA, 2016)Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into "perceptually distant" ... -
How do firms benefit from customer complaints?
Yilmaz, Cengiz; Varnali, Kaan; Kasnakoglu, Berna Tari (ELSEVIER SCIENCE INCSTE 800, 230 PARK AVE, NEW YORK, NY 10169, 2016)The study explores the effects of two sets of factors relating to complaint management on firm performance, namely, (1)customer response factors and (2) organizational learning factors, thereby integrating organizational ... -
PERSONALIZATION IN MARKETING: HOW DO PEOPLE PERCEIVE PERSONALIZATION PRACTICES IN THE BUSINESS WORLD?
Aksoy, Nilsah Cavdar; Kabadayi, Ebru Tumer; Yilmaz, Cengiz; Kocak-Alan, Alev (CALIFORNIA STATE UNIV, 2023)With emerging digital technologies, personalization has become a key activity for marketing strategy to gain competitive success in customer relationships. The aim of this study is to develop and empirically assess a ... -
A typology of personalisation practices in marketing in the digital age
Cavdar Aksoy, Nilsah; Tumer Kabadayi, Ebru; Kocak Alan, Alev (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)One reflection of the digital age is creating personalised experiences in different ways by collecting and processing personal level information about individuals. Understanding and explaining this process can be beneficial ...
