Browsing by Publisher "Routledge"
Now showing items 1-3 of 3
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Party-voter congruence in Turkish politics: the ivory tower argument tested
(Routledge, 2020)‘Ivory tower’ is frequently used phrase when Turkish executive politicians question the representativeness of other parties or their members. The intention of this claim is to provoke other parties into a discussion about ... -
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
(Routledge, 2020)Enterprises have made changes in their marketing and communication activities because of increased competition and changes in consumer behavior. In seeking to stand out from their competitors, brands have started to use ... -
Testing the Applicability of the Instructional Beliefs Model across Three Countries: The Role of Culture as a Theoretical Parameter
(Routledge, 2021)Instructional communication research is critiqued for lacking theoretical development and limited cultural understanding. This study tested the instructional beliefs model (IBM) in three countries: US, Turkey, and Finland. ...
