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Data Mining Techniques in Direct Marketing on Imbalanced Data using Tomek Link Combined with Random Under-sampling
(Association for Computing Machinery, 2021)
Determining the potential customers is very important in direct marketing. Data mining techniques are one of the most important methods for companies to determine potential customers. However, since the number of potential ...
Street vendor detection: Helping municipalities make decisions with actionable insights
(Institute of Electrical and Electronics Engineers Inc., 2021)
Street vendors are quite common in countries across the world. By the prevalence of mobile surveillance systems, increasing demand for automatic detection of street vendors for further decisions and planning by the city ...