Kurum Yazarı "Sarp, Serap" TR-Dizin İndeksli Yayınlar Koleksiyonu İçin Listeleme
-
HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
Bozkurt, Sıddık; Sarp, Serap; Gligor, David (Çukurova Üniversitesi, 2022)With the rapid proliferation of social media, two-way interactions between customers and firms are increased in the past decade. This interactive communication helps firms increase customer engagement. For this reason, ... -
KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller
Sarp, Serap; Uygur, Selçuk (Erhan AYDIN, 2023)Bu araştırmada KOBİ’lerin kurumsal marka kavramını nasıl tanımlandığı, kurumsal marka sahibi olmalarının önündeki engeller ve KOBİ’lerde marka anlayışı keşfedilmeye çalışılmıştır. Kurumsal marka sahibi olmanın işletmeler ... -
The Role of Organisational Culture Traits on Corporate Image in Service Industry
Sarp, Serap (Erhan Aydın, 2021)Organisational culture is a key aspect of functioning that impacts the company performance and effectiveness. It is formed by the shared values, beliefs, assumptions, attitudes, and behaviour of the employees that help the ...