Başlık için İşletme Bölümü Koleksiyonu listeleme
Toplam kayıt 55, listelenen: 40-55
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SOLVING THE HYBRID FLOW SHOP SCHEDULING PROBLEM USING HEURISTIC ALGORITHMS
(ACC Publishing, 2019)A variant of the hybrid flow shop (HFS) problem considering missing operations, transportation timesand sequence-dependent setup times is investigated. Heuristic algorithms along with dispatching rulesanddispatching rules ... -
Sosyal medyanın çok katlı pazarlamada kullanımı ve iş tatmini üzerindeki etkileri
(Bandırma Onyedi Eylül Üniversitesi, 2012)Kitle iletişim kanallarının bölünmüşlüğü ve reklam mesajlarının çokluğu, doğru hedef kitleye ulaşmayı ve mesajın müşteriler tarafından algılanmasını zorlaştırmaktadır. Bundan dolayı geleneksel medya kanallarında yapılan ... -
Strategy implementation research in hospitality and tourism: Current status and future potential
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)To achieve their business objectives, hospitality and tourism organizations need effective implementation as well as consistent strategy formulation. However, the implementation aspect of strategy has attracted relatively ... -
STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI
(2021)Stratejik yönelim, işletmelerin faaliyetlerini şekillendiren, etkileyen ve yaşamlarını sürdürmeleri ve performanslarını artırmalarına yönelik davranış geliştirmelerini sağlayan ilkeler olarak tanımlanmaktadır. Stratejik ... -
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
(Routledge, 2020)Enterprises have made changes in their marketing and communication activities because of increased competition and changes in consumer behavior. In seeking to stand out from their competitors, brands have started to use ... -
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)this paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ... -
Sustainable new product development
(EDWARD ELGAR PUBLISHING LTD, THE LYPIATTS, 15 LANSDOWN RD, CHELTENHAM GL50 2JA, GLOS, ENGLAND, 2018)Sustainable new product development -
TURKISH MERGERS AND ACQUISITIONS (M&As): A HISTORICAL VIEW OF CHARACTERISTICS, TRENDS, AND DIRECTIONS
(Zonguldak Bülent Ecevit Üniversitesi, 2018)This study analyses acquisitions that Turkish companies are involved between 1990- 2017 by analyzing trends in number and volume of activity, geographic dispersion of foreign acquirers and targets, deal characteristics. ... -
Tüketici Ataleti Dinamiği Üzerine Bir İnceleme
(HACI MUSTAFA PAKSOY, 2023)Atalet kavramı birçok disiplinle bağlantılı olmasına ve literatürde yoğun çalışılmasına rağmen çok iyi anlaşılamamıştır. Bu çalışmada atalet kavramı, tüketici davranışı ve pazarlama disiplini açısından incelenmektedir. Bu ... -
A typology of personalisation practices in marketing in the digital age
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)One reflection of the digital age is creating personalised experiences in different ways by collecting and processing personal level information about individuals. Understanding and explaining this process can be beneficial ... -
USING SIMULATION PROGRAMS AS CAPSTONE PROJECT IN BUSINESS ADMINISTRATION EDUCATION: A CASE STUDY
(Çanakkale Onsekiz Mart Üniversitesi, 2019)Other than the theoretical knowledge that given the students there is a strong need for gaining knowledge in the real-world business environment especially for the BA students. Simulation programs enable students to set ... -
What are the key success factors for strategy formulation and implementation? Perspectives of managers in the hotel industry
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)This study investigates how hotel managers describe strategy and identify key success factors for its formulation and implementation. The study analyzes qualitative data collected through semi-structured interviews with ... -
Why are Faculty Unfavorably Disposed to MOOCs? - A Sharing of Views by Chinese Hospitality Educators
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)This study explores the negative disposition of many hospitality higher education faculty toward MOOCs, an increasingly prominent delivery mode in pedagogical discourse which potentially enriches student learning. Such ... -
Workplace diversity and intercultural communication: A phenomenological study
(TAYLOR & FRANCIS ASKARL JOHANS GATE 5, NO-0154 OSLO, NORWAY, 2017)For decades, the United States has seen an increasing number of immigrants, which has led to a significant increase in cultural diversity in the United States. This phenomenological study examines the contextual history ... -
Yeşil Tedarikçi Seçim Problemi İçin Hedef Programlama ve Gri İlişkisel Analiz Yöntemi
(TÜBİTAK ULAKBİM Ulusal Akademik Ağ ve Bilgi Merkezi Cahit Arf Bilgi Merkezi, 2020)Amaç – Yeşil tedarikçi seçim problemi, yeşil tedarik zinciri yönetiminde stratejik öneme sahip olan ve içerisinde birden fazla ve birbiriyle çelişen kriteri bulunduran çok kriterli karar verme problemi olarak ... -
You May Not Reap What You Sow: How Employees' Moral Awareness Minimizes Ethical Leadership's Positive Impact on Workplace Deviance
(SPRINGERVAN GODEWIJCKSTRAAT 30, 3311 GZ DORDRECHT, NETHERLANDS, 2017)Although a growing body of research has shown the positive impact of ethical leadership on workplace deviance, questions remain as to whether its benefits are consistent across all situations. In this investigation, we ...