Başlık için İşletme Bölümü Koleksiyonu listeleme
Toplam kayıt 55, listelenen: 30-49
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KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller
(Erhan AYDIN, 2023)Bu araştırmada KOBİ’lerin kurumsal marka kavramını nasıl tanımlandığı, kurumsal marka sahibi olmalarının önündeki engeller ve KOBİ’lerde marka anlayışı keşfedilmeye çalışılmıştır. Kurumsal marka sahibi olmanın işletmeler ... -
Not all emerging markets are the same: A classification approach with correlation based networks
(ELSEVIER SCIENCE INCSTE 800, 230 PARK AVE, NEW YORK, NY 10169, 2017)Using dynamic conditional correlations and network theory, this study brings a novel interdisciplinary framework to define the integration and segmentation of emerging countries. The individual EMBI+ spreads of 13 emerging ... -
Origins, evolution and themes of scholarly hospitality sources: 1960-2019
(ELSEVIER SCI LTDTHE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2021)This paper provides an overview and insight into the intellectual foundations and evolution of hospitality scholarship. The authors found that hospitality research has exhibited certain defining and evolving characteristics ... -
Pay Geri Alım Programlarında Firma Büyüklüğü Etkisi: Borsa İstanbul Üzerine Bir Uygulama
(İşletme Araştırmaları Dergisi (JOURNAL OF BUSINESS RESEARCH-TURK), 2023)Amaç – Çalışmada, Borsa İstanbul’da payları işlem gören şirketlerin 2018-2021 yılları arasında pay geri alım programı başlatılmasına dair Kamu Aydınlatma Platformu’na yapmış oldukları 74 adet duyurunun pay getirilerini ... -
PERFORMANCE EVALUATION OF ENERGY COMPANIES WITH A NOVEL INTEGRATED MULTI-CRITERIA DECISION MAKING METHOD
(Kafkas Üniversitesi, 2022)Financial statements are an important tool for assessing and analyzing an organization's financial performance. Financial performance analysis allows for an accurate and appropriate appraisal of an organization's ... -
PERSONALIZATION IN MARKETING: HOW DO PEOPLE PERCEIVE PERSONALIZATION PRACTICES IN THE BUSINESS WORLD?
(CALIFORNIA STATE UNIV, 2023)With emerging digital technologies, personalization has become a key activity for marketing strategy to gain competitive success in customer relationships. The aim of this study is to develop and empirically assess a ... -
Personnel Selection By Using Fuzzy Hybrid Multi Criteria Decision Making Methodology
(TÜBİTAK ULAKBİM Ulusal Akademik Ağ ve Bilgi Merkezi Cahit Arf Bilgi Merkezi, 2020)Personnel selection problem is a multi criteria decision-making problem which is very important for businesses and includes multiple evaluation criteria and uncertainty. In this study, fuzzy TOPSIS, Fuzzy Gray relational ... -
Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust
(Elsevier, 2020)This research examines the tension between the aims of the United Nations' Sustainable Development Goal 8 (SDG 8), to promote productive employment and decent work, and the adoption of Artificial Intelligence (AI). Our ... -
The role of institutional quality and environment-related technologies in environmental degradation for BRICS
(ELSEVIER SCI LTDTHE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2021)An expanding body of literature has highlighted the environment-growth nexus. However, the literature is scarce on the role of environmental technologies and institutional quality in environmental pollution. The present ... -
The Role of Organisational Culture Traits on Corporate Image in Service Industry
(Erhan Aydın, 2021)Organisational culture is a key aspect of functioning that impacts the company performance and effectiveness. It is formed by the shared values, beliefs, assumptions, attitudes, and behaviour of the employees that help the ... -
SOLVING THE HYBRID FLOW SHOP SCHEDULING PROBLEM USING HEURISTIC ALGORITHMS
(ACC Publishing, 2019)A variant of the hybrid flow shop (HFS) problem considering missing operations, transportation timesand sequence-dependent setup times is investigated. Heuristic algorithms along with dispatching rulesanddispatching rules ... -
Sosyal medyanın çok katlı pazarlamada kullanımı ve iş tatmini üzerindeki etkileri
(Bandırma Onyedi Eylül Üniversitesi, 2012)Kitle iletişim kanallarının bölünmüşlüğü ve reklam mesajlarının çokluğu, doğru hedef kitleye ulaşmayı ve mesajın müşteriler tarafından algılanmasını zorlaştırmaktadır. Bundan dolayı geleneksel medya kanallarında yapılan ... -
Strategy implementation research in hospitality and tourism: Current status and future potential
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)To achieve their business objectives, hospitality and tourism organizations need effective implementation as well as consistent strategy formulation. However, the implementation aspect of strategy has attracted relatively ... -
STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI
(2021)Stratejik yönelim, işletmelerin faaliyetlerini şekillendiren, etkileyen ve yaşamlarını sürdürmeleri ve performanslarını artırmalarına yönelik davranış geliştirmelerini sağlayan ilkeler olarak tanımlanmaktadır. Stratejik ... -
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
(Routledge, 2020)Enterprises have made changes in their marketing and communication activities because of increased competition and changes in consumer behavior. In seeking to stand out from their competitors, brands have started to use ... -
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)this paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ... -
Sustainable new product development
(EDWARD ELGAR PUBLISHING LTD, THE LYPIATTS, 15 LANSDOWN RD, CHELTENHAM GL50 2JA, GLOS, ENGLAND, 2018)Sustainable new product development -
TURKISH MERGERS AND ACQUISITIONS (M&As): A HISTORICAL VIEW OF CHARACTERISTICS, TRENDS, AND DIRECTIONS
(Zonguldak Bülent Ecevit Üniversitesi, 2018)This study analyses acquisitions that Turkish companies are involved between 1990- 2017 by analyzing trends in number and volume of activity, geographic dispersion of foreign acquirers and targets, deal characteristics. ... -
Tüketici Ataleti Dinamiği Üzerine Bir İnceleme
(HACI MUSTAFA PAKSOY, 2023)Atalet kavramı birçok disiplinle bağlantılı olmasına ve literatürde yoğun çalışılmasına rağmen çok iyi anlaşılamamıştır. Bu çalışmada atalet kavramı, tüketici davranışı ve pazarlama disiplini açısından incelenmektedir. Bu ... -
A typology of personalisation practices in marketing in the digital age
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)One reflection of the digital age is creating personalised experiences in different ways by collecting and processing personal level information about individuals. Understanding and explaining this process can be beneficial ...
