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Toplam kayıt 55, listelenen: 51-55
Not all emerging markets are the same: A classification approach with correlation based networks
(ELSEVIER SCIENCE INCSTE 800, 230 PARK AVE, NEW YORK, NY 10169, 2017)
Using dynamic conditional correlations and network theory, this study brings a novel interdisciplinary framework to define the integration and segmentation of emerging countries. The individual EMBI+ spreads of 13 emerging ...
EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY
(VILNIUS GEDIMINAS TECH UNIVSAULETEKIO AL 11, VILNIUS LT-10223, LITHUANIA, 2016)
Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into "perceptually distant" ...
Is Publishing Country-of-Design Information Beneficial for MNCs?
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2017)
In this study, we examined the effect of a countering strategy of manipulating country-of-manufacturing (COM) with country-of-design (COD) information that has been adopted by multinational corporations (MNCs). We conducted ...
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
(2023)
Although earlier studies shed light on the signifcance of perceived social media interactivity, its impact on perceived social
media agility and brand trust has yet to be thoroughly investigated. The current study addresses ...
An analysis of annual reports from the sustainable development goals perspective
(Emerald Publishing, 2023)
Purpose – The sustainable development goals (SDGs) are introduced to guide achieving the
sustainable goals and tackle the global problems. United Nations members may perform activities
to achieve the predetermined goals ...