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dc.contributor.authorGenc, Ebru
dc.contributor.authorDi Benedetto, C. Anthony
dc.date.accessioned2023-08-18T06:55:07Z
dc.date.available2023-08-18T06:55:07Z
dc.date.issued2015en_US
dc.identifier.issn0019-8501
dc.identifier.issn1873-2062
dc.identifier.otherWOS:000364892600016
dc.identifier.urihttp://dx.doi.org/10.1016/j.indmarman.2015.05.001
dc.identifier.urihttps://hdl.handle.net/20.500.12573/1745
dc.description.abstractCompanies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues, and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Managers increasingly view sustainability as a complement to their corporate agendas, or even as an opportunity. It is important to understand how firms integrate environmental issues into their businesses and how these integration strategies affect performance. The process of sustainable new product development (SNPD) is a key strategic focus to achieve economic and environmental sustainability. This paper examines the integration of environmental specialists into new product development teams that are composed of other functional specialists including marketing, manufacturing, and R&D personnel, and its impact on SNPD project performance across three stages: concept development, product development, and product commercialization. We empirically test our theoretical model using a sample of 219 firms from a range of business-to-business industries. We present evidence that integrating an environmental specialist into a new product team has a positive influence on SNPD project performance beyond what the traditional members of such a team would accomplish. We analyze this relationship across the stages of SNPD to obtain a clearer picture of the effects of this integration. In particular, the integration of the environmental specialist was more effective on SNPD project performance in the final stage of the SNPD process when the product was being launched; this effect is even greater for high-innovative projects.en_US
dc.language.isoengen_US
dc.publisherELSEVIER SCIENCE INCen_US
dc.relation.isversionof10.1016/j.indmarman.2015.05.001en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectSustainable new product developmenten_US
dc.subjectCross-functional integrationen_US
dc.subjectEnvironmental specialisten_US
dc.subjectNew product performanceen_US
dc.titleCross-functional integration in the sustainable new product development process: The role of the environmental specialisten_US
dc.typearticleen_US
dc.contributor.departmentAGÜ, Yönetim Bilimleri Fakültesi, İşletme Bölümüen_US
dc.contributor.authorID0000-0002-6532-3906en_US
dc.contributor.institutionauthorGenc, Ebru
dc.identifier.volume50en_US
dc.identifier.startpage150en_US
dc.identifier.endpage161en_US
dc.relation.journalINDUSTRIAL MARKETING MANAGEMENTen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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