Browsing İşletme Bölümü Koleksiyonu by Title
Now showing items 1-20 of 43
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Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)Recent decades have witnessed a growing attention toward private-label brands (PLBs), which also have become of critical importance in emerging markets. Building on this, the main purpose of this empirical research is to ... -
ARE WE READY FOR THE NEW NORMAL IN E-BUSINESS EDUCATION? SENTIMENT ANALYSIS OF LEARNERS' OPINIONS ON MOOCS
(RUSSIAN STATE VOCATIONAL PEDAGOGICAL UNIVUL LUNACHARSKOGO, 85A, OFIS 203, YEKATERINBURG, 620075, RUSSIA, 2021)Introduction. The new digital economy and its constantly evolving paradigm have completely transformed the model of doing business and the learning methods. MOOCs (massive-open-online-courses) and micro-credentials are the ... -
Barriers To Strategy Implementation In Turkey's Healthcare Industry: Hospital Manager Perspectives
(TAYLOR & FRANCIS LTD, 2021)Although strategy implementation has profound implications for delivering efficient service, it has been largely neglected in the healthcare management literature. This study explores the barriers to effective implementation ... -
Bir Dijital Pazarlama Segmenti Olarak Çocuklar: YouTube
(Gaziantep Üniversitesi, 2023)Son yıllarda çocukları hedefleyen pazarlama anlayışı oldukça gelişmiştir. Akıllı cihazlar çok sayıda uygulama ve içerik içermekte, dolayısıyla çocuklar sayısız içeriği küçük yaştan itibaren tüketmektedir. Bu uygulamalar ... -
Business model adaptation as a strategic response to crises: navigating the COVID-19 pandemic
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2021)Purpose This study aims to explore how hotels adapt their business models as a strategic response to crisis situations. It sheds light on the processes and methods of business model adaptation during severe crisis situations, ... -
Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)A generation of consumers have now grown up in the digital age, intimately connected to a host of digital tools. This generation, which we call Digital Natives, has become a prime target for mobile operators due to their ... -
COMPARISON OF INTERNATIONAL AND DOMESTIC ACQUISITIONS: A LITERATURE REVIEW
(Bandırma 17 Eylül Üniversitesi, 2016)International Aquisitions (IAs) have been used extensively by companies. Although IAsdiffer from domestic aquisitions, there is not a literature review about how they differ. A literature review of acquisitions in terms ... -
A comparison of proactive and reactive environmental strategies in green product innovation
(INDERSCIENCE ENTERPRISES LTD, WORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215 GENEVA, SWITZERLAND, 01.09.2019)Companies are exposed to different kinds of pressures to respond to environmental sustainability issues. It is critical to understand how firms integrate environmental issues into their corporate agendas and how these ... -
COVID-19’UN YARATTIĞI ZORUNLU DİJİTAL DÖNÜŞÜM VE YENİ NORMALDE PERAKENDECİLİK
(Nevşehir Hacı Bektaş Veli Üniversitesi, 2022)Technological developments in recent years have had devastating effects in many sectors. The retail sector, which is between the producer and the end customer and has a very important role in the trade ecosystem, has ... -
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
(ELSEVIER SCIENCE INC, 2015)Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues, and responding to these pressures affects several aspects of business such as purchasing, marketing and ... -
Determining critical success factors related to the effect of supply chain integration and competition capabilities on business performance
(SPRINGER, 2015)This study analyzes those critical success factors related to supply chain integration (SCI) and competition capabilities (CC) and which have more effect on business performance (BP) by using a structural equation model. ... -
DİNAMİK ORTAMDA EKSİK OPERASYONLAR HİBRİT AKIŞ TİPİ ÇİZELGELEME PROBLEMİ İÇİN SEZGİSEL YAKLAŞIMLAR
(TÜBİTAK ULAKBİM Ulusal Akademik Ağ ve Bilgi Merkezi Cahit Arf Bilgi Merkezi, 2020)Bu çalışmada, dinamik üretim ortamında toplam tamamlanma zamanının en küçüklenmesi amacıyla hibrit akış tipi çizelgeleme problemi ele alınmıştır. Daha spesifik olarak, çalışmada taşıma zamanı, sıraya bağlı hazırlık süreleri, ... -
Dynamics in the Diffusion and Institutionalization of Site-Based Management Reform in the United States of America
(Eskişehir Osmangazi Üniversitesi, 2013)This study is examined research question: “How does the diffusion of SBM over time and space resemble the broader social dynamics associated with diffusion of educational policy innovations in particular, and other ... -
EKONOMİK BÜYÜME DUYURULARININ İNŞAAT SEKTÖR ENDEKSİ ÜZERİNDEKİ ETKİSİ
(Dokuz Eylül Üniversitesi, 2022)Makroekonomik duyuruların hisse senedi piyasası üzerindeki etkileri çeşitli araştırmacılar tarafından incelenmiştir. Gelişmekte olan ülkelerden biri olan Türkiye özelinde makroekonomik duyuruların hisse senedi piyasası ... -
EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY
(VILNIUS GEDIMINAS TECH UNIVSAULETEKIO AL 11, VILNIUS LT-10223, LITHUANIA, 2016)Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into "perceptually distant" ... -
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
(PERGAMON-ELSEVIER SCIENCE LTD, 2022)Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a result of this, smartphones have turned into tools brands can use to start an interaction with consumers. Due ... -
Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management
(TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND, 2021)Innovative and highly efficient Artificial Intelligence System Automation (AI-SA) is reshaping jobs and the nature of work throughout supply chain and operations management. It can have one of three effects on existing ... -
Greedy randomized adaptive search for dynamic flexible job-shop scheduling
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)Dynamic flexible job shop scheduling problem is studied under the events such as new order arrivals, changes in due dates, machine breakdowns, order cancellations, and appearance of urgent orders. This paper presents a ... -
Greedy randomized adaptive search procedure for simultaneous scheduling of production and preventive maintenance activities in dynamic flexible job shops
(SPRINGERONE NEW YORK PLAZA, SUITE 4600 , NEW YORK, NY 10004, UNITED STATES, 2021)In the present study, we proposed a greedy randomized adaptive search procedure (GRASP) for integrated scheduling of dynamic flexible job shops with a novel preventive maintenance policy. In most of the real-life scheduling ...
