Kategori "Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı" İşletme Bölümü Koleksiyonu İçin Listeleme
Toplam kayıt 16, listelenen: 1-16
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Alliances to acquisitions: A road map to advance the field of strategic management
(Emerald Group Publishing Ltd., 2017)Although primarily treated as two distinct research streams, strategic alliances and mergers and acquisitions together occupy much of the strategic management discourse. Alliances, in many cases, end in acquisitions as ... -
An analysis of annual reports from the sustainable development goals perspective
(Emerald Publishing, 2023)Purpose – The sustainable development goals (SDGs) are introduced to guide achieving the sustainable goals and tackle the global problems. United Nations members may perform activities to achieve the predetermined goals ... -
BULANIK ÇOK KRİTERLİ KARAR VERME ORTAMINDA YEŞİL TEDARİKÇİ SEÇİMİ
(ACC Publishing, 2019)Yasal düzenlemeler ve müşterilerin artan çevre koruma bilinci, işletmeleri tedarik zinciri faaliyetlerini,yeşil tedarikçi zinciri yönetimine uygun olarak çevreye daha az zarar verecek şekilde yapılandırmaya özengösterir ... -
Business process management in hotels: with a focus on delivering quality guest service
(SPRINGER, 2019)In this study business process management as a tool of improvement service quality is introduced and it is examined that how it can be used to improve service quality in hotel sector. It is assumed that re-engineering of ... -
A CASE STUDY: DO MISCONCEPTIONS LEAD TO INTERGROUP CONFLICTS AT WORKPLACES?
(ACC Publishing, 2019)This study's purpose was to investigate if misconceptions lead to conflicts and increase attention among scholars for further research as well. Although misconception is one of the roots of conflicts is somehow accepted, ... -
A comparative analysis of international and domestic acquisitions: What drives acquirer competitiveness?
(Inderscience Publishers, 2018)Despite several decades of research in the context of mergers and acquisitions (M&As), an understanding of acquirer competitiveness in international vis-à-vis domestic acquisitions remains inconclusive. This empirical study ... -
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
(ELSEVIER SCIENCE INC, 2015)Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues, and responding to these pressures affects several aspects of business such as purchasing, marketing and ... -
Determining critical success factors related to the effect of supply chain integration and competition capabilities on business performance
(SPRINGER, 2015)This study analyzes those critical success factors related to supply chain integration (SCI) and competition capabilities (CC) and which have more effect on business performance (BP) by using a structural equation model. ... -
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
(PERGAMON-ELSEVIER SCIENCE LTD, 2022)Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a result of this, smartphones have turned into tools brands can use to start an interaction with consumers. Due ... -
HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
(Çukurova Üniversitesi, 2022)With the rapid proliferation of social media, two-way interactions between customers and firms are increased in the past decade. This interactive communication helps firms increase customer engagement. For this reason, ... -
Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country
(ELSEVIER ESPANA, 2023)Various COVID-19 vaccines are available across the world. However, short phases of clinical trials for emer-gency use and myriad rumors about and misinformation on vaccines spread through different media sources, induce ... -
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
(2023)Although earlier studies shed light on the signifcance of perceived social media interactivity, its impact on perceived social media agility and brand trust has yet to be thoroughly investigated. The current study addresses ... -
KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller
(Erhan AYDIN, 2023)Bu araştırmada KOBİ’lerin kurumsal marka kavramını nasıl tanımlandığı, kurumsal marka sahibi olmalarının önündeki engeller ve KOBİ’lerde marka anlayışı keşfedilmeye çalışılmıştır. Kurumsal marka sahibi olmanın işletmeler ... -
PERSONALIZATION IN MARKETING: HOW DO PEOPLE PERCEIVE PERSONALIZATION PRACTICES IN THE BUSINESS WORLD?
(CALIFORNIA STATE UNIV, 2023)With emerging digital technologies, personalization has become a key activity for marketing strategy to gain competitive success in customer relationships. The aim of this study is to develop and empirically assess a ... -
SOLVING THE HYBRID FLOW SHOP SCHEDULING PROBLEM USING HEURISTIC ALGORITHMS
(ACC Publishing, 2019)A variant of the hybrid flow shop (HFS) problem considering missing operations, transportation timesand sequence-dependent setup times is investigated. Heuristic algorithms along with dispatching rulesanddispatching rules ... -
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)this paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...