Browsing İşletme Bölümü Koleksiyonu by Subject "Social Media Usage Intensity"

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HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK

Bozkurt, Sıddık; Sarp, Serap; Gligor, David (Çukurova Üniversitesi, 2022)

With the rapid proliferation of social media, two-way interactions between customers and firms are increased in the past decade. This interactive communication helps firms increase customer engagement. For this reason, ...