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Toplam kayıt 4, listelenen: 1-4
HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
(Çukurova Üniversitesi, 2022)
With the rapid proliferation of social media, two-way interactions between customers and
firms are increased in the past decade. This interactive communication helps firms
increase customer engagement. For this reason, ...
The Role of Organisational Culture Traits on Corporate Image in Service Industry
(Erhan Aydın, 2021)
Organisational culture is a key aspect of functioning that impacts the company performance and effectiveness. It is formed by the shared values, beliefs, assumptions, attitudes, and behaviour of the employees that help the ...
KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller
(Erhan AYDIN, 2023)
Bu araştırmada KOBİ’lerin kurumsal marka kavramını nasıl tanımlandığı, kurumsal marka sahibi olmalarının önündeki engeller ve KOBİ’lerde marka anlayışı keşfedilmeye çalışılmıştır. Kurumsal marka sahibi olmanın işletmeler ...
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
(2023)
Although earlier studies shed light on the signifcance of perceived social media interactivity, its impact on perceived social
media agility and brand trust has yet to be thoroughly investigated. The current study addresses ...