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COMPARISON OF INTERNATIONAL AND DOMESTIC ACQUISITIONS: A LITERATURE REVIEW
(Bandırma 17 Eylül Üniversitesi, 2016)
International Aquisitions (IAs) have been used extensively by companies. Although IAsdiffer from
domestic aquisitions, there is not a literature review about how they differ. A literature review of
acquisitions in terms ...
EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY
(VILNIUS GEDIMINAS TECH UNIVSAULETEKIO AL 11, VILNIUS LT-10223, LITHUANIA, 2016)
Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into "perceptually distant" ...