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Toplam kayıt 11, listelenen: 1-10
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)
this paper is to investigate the influence of guerrilla marketing in social media on brand image.
Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...
HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
(Çukurova Üniversitesi, 2022)
With the rapid proliferation of social media, two-way interactions between customers and
firms are increased in the past decade. This interactive communication helps firms
increase customer engagement. For this reason, ...
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
(PERGAMON-ELSEVIER SCIENCE LTD, 2022)
Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a
result of this, smartphones have turned into tools brands can use to start an interaction with consumers. Due ...
Determining critical success factors related to the effect of supply chain integration and competition capabilities on business performance
(SPRINGER, 2015)
This study analyzes those critical success factors related to supply chain integration (SCI) and competition capabilities (CC) and which have more effect on business performance (BP) by using a structural equation model. ...
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
(ELSEVIER SCIENCE INC, 2015)
Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues,
and responding to these pressures affects several aspects of business such as purchasing, marketing and ...
A CASE STUDY: DO MISCONCEPTIONS LEAD TO INTERGROUP CONFLICTS AT WORKPLACES?
(ACC Publishing, 2019)
This study's purpose was to investigate if misconceptions lead to conflicts and increase attention among scholars for further research as well. Although misconception is one of the roots of conflicts is somehow accepted, ...
SOLVING THE HYBRID FLOW SHOP SCHEDULING PROBLEM USING HEURISTIC ALGORITHMS
(ACC Publishing, 2019)
A variant of the hybrid flow shop (HFS) problem considering missing operations, transportation timesand sequence-dependent setup times is investigated. Heuristic algorithms along with dispatching rulesanddispatching rules ...
Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country
(ELSEVIER ESPANA, 2023)
Various COVID-19 vaccines are available across the world. However, short phases of clinical trials for emer-gency use and myriad rumors about and misinformation on vaccines spread through different media sources, induce ...
PERSONALIZATION IN MARKETING: HOW DO PEOPLE PERCEIVE PERSONALIZATION PRACTICES IN THE BUSINESS WORLD?
(CALIFORNIA STATE UNIV, 2023)
With emerging digital technologies, personalization has become a key activity for marketing strategy to gain
competitive success in customer relationships. The aim of this study is to develop and empirically assess a ...
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
(2023)
Although earlier studies shed light on the signifcance of perceived social media interactivity, its impact on perceived social
media agility and brand trust has yet to be thoroughly investigated. The current study addresses ...