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PERSONALIZATION IN MARKETING: HOW DO PEOPLE PERCEIVE PERSONALIZATION PRACTICES IN THE BUSINESS WORLD?
(CALIFORNIA STATE UNIV, 2023)
With emerging digital technologies, personalization has become a key activity for marketing strategy to gain
competitive success in customer relationships. The aim of this study is to develop and empirically assess a ...
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
(2023)
Although earlier studies shed light on the signifcance of perceived social media interactivity, its impact on perceived social
media agility and brand trust has yet to be thoroughly investigated. The current study addresses ...
An analysis of annual reports from the sustainable development goals perspective
(Emerald Publishing, 2023)
Purpose – The sustainable development goals (SDGs) are introduced to guide achieving the
sustainable goals and tackle the global problems. United Nations members may perform activities
to achieve the predetermined goals ...