Ara
Toplam kayıt 42, listelenen: 11-20
Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)
A generation of consumers have now grown up in the digital age, intimately connected to a host of digital tools. This generation, which we call Digital Natives, has become a prime target for mobile operators due to their ...
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)
this paper is to investigate the influence of guerrilla marketing in social media on brand image.
Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...
HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
(Çukurova Üniversitesi, 2022)
With the rapid proliferation of social media, two-way interactions between customers and
firms are increased in the past decade. This interactive communication helps firms
increase customer engagement. For this reason, ...
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
(PERGAMON-ELSEVIER SCIENCE LTD, 2022)
Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a
result of this, smartphones have turned into tools brands can use to start an interaction with consumers. Due ...
Determining critical success factors related to the effect of supply chain integration and competition capabilities on business performance
(SPRINGER, 2015)
This study analyzes those critical success factors related to supply chain integration (SCI) and competition capabilities (CC) and which have more effect on business performance (BP) by using a structural equation model. ...
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
(ELSEVIER SCIENCE INC, 2015)
Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues,
and responding to these pressures affects several aspects of business such as purchasing, marketing and ...
PERFORMANCE EVALUATION OF ENERGY COMPANIES WITH A NOVEL INTEGRATED MULTI-CRITERIA DECISION MAKING METHOD
(Kafkas Üniversitesi, 2022)
Financial
statements are an important tool for assessing and
analyzing an organization's financial performance.
Financial performance analysis allows for an
accurate and appropriate appraisal of an
organization's ...
A GROUP DECISION-MAKING METHOD FOR RANKING PROBLEMS UNDER SUSTAINABILITY, RISKS, AND INTUITIONISTIC FUZZY ENVIRONMENT
(Pamukkale Üniversitesi, 2023)
This paper presents a group decision-making mechanism to properly manage ranking problems in an intuitionistic fuzzy
environment. TOPSIS ranking multi-criteria decision-making (MCDM) methods is utilized under the ...
The Role of Organisational Culture Traits on Corporate Image in Service Industry
(Erhan Aydın, 2021)
Organisational culture is a key aspect of functioning that impacts the company performance and effectiveness. It is formed by the shared values, beliefs, assumptions, attitudes, and behaviour of the employees that help the ...
A CASE STUDY: DO MISCONCEPTIONS LEAD TO INTERGROUP CONFLICTS AT WORKPLACES?
(ACC Publishing, 2019)
This study's purpose was to investigate if misconceptions lead to conflicts and increase attention among scholars for further research as well. Although misconception is one of the roots of conflicts is somehow accepted, ...